Click on the button below to view a news story done by ABC News in Chicago concerning a Chicago based market research company (Peryam & Kroll), and a story done by WBNS 10 TV Eyewitness News in Ohio on an Ohio based market research company (Lextant Corp.). If you are not familiar with focus groups or market research you will likely find the reports very interesting. The clips provide good information on what it is like to participate and be compensated for providing your opinions to help shape today and tomorrow’s products.

Please note that one of the firms highlighted in this piece does a lot of taste testing research. However, that is not the case for all market research companies. This is just one example. The other firm highlighted here captures an example of a live focus group. Most companies do a wide variety of research on many different types of consumer products, advertising/marketing efforts to the public, and services.

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