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In the United States alone, companies spend over
250 Billion dollars a year trying to convince consumers to buy their products
and services. That's a lot of money. A portion of that total is devoted to very
valuable consumer research. Companies pay consumers to provide valuable feedback
and report their experiences on current products and services because their opinions
and feedback:
• Help improve their products and services, by understanding
how their customers think, thus making them more money and increasing their number
of satisfied customers.
• Help influence top decision makers at
leading manufacturers and service related companies.
• Help companies
decide how to improve products that are on the market today.
• Help
companies decide what exciting new products to introduce to the market.
• Help improve marketing efforts; determine which packages look best and
which advertising is most effective. |
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You can work from the comfort of your own home to complete online surveys.
• You are paid for giving your opinion.
• You are well
compensated for your time when you participate in focus groups in your city.
• You are able to keep many of the products that you test.
• You may also be given other valuable product rewards for your time. |
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| Participating in market research
is fun and rewarding, and you can choose when and where and how often you want
to complete surveys or participate in market research focus groups. You are never
obligated to accept a survey or focus group assignment. |
